8 Bonus Tips: A Press Release Example

A Press Release Example Guide for Beginners

Writing a press release can be a minefield, especially if you’re new to it. If you are a beginner to writing press releases, don’t worry, this great section will show you how it’s done. It’s got all the information you need to write a press release that will grab the attention of journalists in your local area and give you a press release example to follow.

Know Your Audience.

It sounds simple but think about your readership’s interests, needs, fears, worries, and aspirations. Be relevant and make it easy to get what they want from reading your material. Write in an engaging way that meets their needs.

Clear, Captivating Headline

When writing your press release, express your topic to your target audience using captivating word choices. You have to make sure you choose phrases that will attract your readers’ attention and keep them turning your story’s pages. The best way to succeed here is being as clear as possible with your headline, making sure it is not too long or complex.

Write An Attention-Grabbing Summary

You need to give attention-grabbing statements that will pique the curiosity and interest of those reading your article. You could do this in various ways, including statistics and numbers showing how your topic has grown in popularity over a certain period.

Put People and Emotions First

A press release is not your place to talk about yourself; it’s the place to talk about your clients and customers. That’s why you need to put their needs and interests first. Doing so will help you write an effective press release that will interest media outlets in your content. Therefore, make sure you use words as emotive as possible; avoid neutral wording or plain facts. Make your content powerful.

Add Key Messages and Links To Other Content

Make sure you include small, powerful ideas in your Press release, so it’s ready for the article journalists are writing about you. This is where we link to other articles, websites or press releases to give them more information about your topic.

Give Journalists All The Information They Need

Remember, journalists are busy people; they don’t have time to read everything you’ve sent them. So, make sure your press release is as detailed as possible and get all the relevant information journalists need to write your story. That way, no matter how busy they are, they will still be able to write about your product or service thoroughly and transparently.

Make Sure You Include A ‘Call To Action.’

If you’re calling for people to contact you, include this. Once you’ve written your press release, make sure you get a response. You can do this via phone or email, and make sure it is detailed and precise so that journalists know exactly what they are supposed to do when writing about your product or service.

Don’t waste space

When you are writing a press release, make sure you don’t waste space by including unnecessary information. This will not help with your writing style or the quality of your content, so try and keep it as simple as possible to avoid any confusion or miscommunication.

Writing a press release can be done by anyone, and it’s an instrumental skill to add to your business toolkit. While several awesome online services provide press release services such as distribution and writing services, there is no harm in learning how to do this yourself. A press release example which is listed below will allow you to follow a template to help you from making to many errors.

When writing your press releases, it is essential to consider the tone of voice you use, as this will determine your approach and help with the tone of voice used in any accompanying pieces, such as a video.

When writing, you need to focus on detail and information and avoid using emotional words or marketing jargon. Do not use slang or incorrect grammar, as this will affect the credibility of your business, so make sure you have everything proofread before sending it out to the media. A press release should be done following these simple steps:

Start with an understandable headline
Then some content, preferably with numbers and facts to back up your claims
List of all the people in your company who are involved in the situation
Use action verbs and include contact details
If you need help, or want to get something done by a third party, include a ‘call to action’
Add any risks that can affect the success of your project
End with a ‘call to action’
Follow a press release example