3 Proven Steps to Press Release Services

Press Release Services For The Digital Age.

Press Release Services

You’ve heard about them, but you aren’t sure what press release services are and how to use them effectively. Press release services have been around for centuries, but today they are primarily used as a digital marketing tool, providing content that resonates with journalists and bloggers in their articles.

Press release services can help you promote your business or organization’s latest product or service launch, announce new hires or team members, introduce a new company culture initiative or even share good news stories with the public. A press release is a short (6-12 lines) written communication that’s issued to the media. The high quality of press release services has always made them one of the main tools for spreading information and helping brands gain publicity.

Press release services should not be confused with a media release; the former is intended for distribution by journalists. The latter is intended for submission to online news archives or bookmarking sites. When writing a media release, you will want to make sure that you include different types of information, such as: – your mission statement, – your products and services, – any background information on your company and services, and any newsworthy events in the industry that occurred because of your company.

But How Does A Press Release Work?

The publication of a press release is often preceded by a short period when journalists decide who to contact and what angle they will take in their articles. The more unusual a news story is, the more potential it has to be covered by a press release. Journalists also need to decide how many articles they will publish and where these will be placed in their publication or website.

Some of the big national news outlets, such as The New York Times or The Wall Street Journal, make sure they have plenty of space for coverage of these stories. So a press release posted by a local vendor or business can be easily overlooked.

A good press release will fit into the editorial slant of an article and be edited to improve it before being sent out to the media. It makes easy for journalists to digest and provide the correct context, resulting in a more successful story. A poorly written press release can result in journalists deciding it would be too uninteresting and not worth covering. But with a bit of skill and practice, most of these can be improved.

Common Types of Press Release Services

According to their purpose, there are many different categories of the press release services. Some examples of standard releases include New Product Launches, Product Updates, Mergers & acquisitions, Events, New Partnerships, Rebranding and Promotions/Hiring.

Meanwhile, a press release can break the news about a company or organization, like a recent merger or acquisition announcement that has all the necessary details announced in one press release. However, in such a case, the press release is kept vague and contains no information regarding who is buying out whom or how this will affect staff members and customers. Check out the following press release types.

  1. New Product Launches

New products are the lifeblood of any business. For example, Apple’s January 2017 iphone announcement was a huge media event and was covered by all the major newspapers and television networks, generating significant publicity.

Press releases is a lee way to announcing the launch of new products; they contain all the information journalists need to write a story around your product, linking in your key messages. They show that you are a forward-thinking company that cares about your customers and keeps them up to date with innovations and improvements in your products.

  1. Product Updates, Enhancements, and Changes

Product updates are an opportunity to communicate a change made to your product. This could be the release of a new software update, an improvement in product quality or an increase in product size. For instance , if your business sell luxury chocolate, you could announce that you have increased the size of your bars from 110g to 120g, which will appear in all of the media reports about your company.

  1. Mergers & Acquisition,

A merger or acquisition is a strategic move that means one company is acquiring another to increase its size, reach or revenue. Both companies will issue a mergers and acquisition press release to the media to ensure they receive the maximum coverage. The announcement usually includes what role the original owners of each business will play following the merger or acquisition and details about the new company’s plans. Media reports are then written based on this information and plenty of publicity for both companies involved.

  1. Events,

Events like launching a new product or service, a new initiative launched by your company, a conference you are hosting or an award you are receiving can all be part of your press release schedule. Events such as these generate media interest, and when combined with an effective press release, they help spread the news that is being reported on.

  1. New Partnerships,

A partnership is a long term strategic alliance between two companies that involves sharing resources, products and customer bases to increase sales and profits. These can be announced as part of a press release that includes details about what each business is providing, who will work closely together and how the new partnership will benefit both companies.

  1. Rebranding,

Rebranding means changing how you look and feel as a company, moving away from your old image to a new one. Media reports are often written about rebranding events, primarily if your old brand was well known in the media circles. An effective press release can help to generate positive coverage for this story and improve your brand’s image.

  1. Promotions/Hiring.

Promotions and hiring can be announced using a press release sent out to the media and includes all of the information needed for your promotion or new staff member to gain coverage. For instance,when promoting a new salesperson, you could announce this as a news story to generate interest among customers in this area of your business.

The Quick Press Release Services Writing Guide for Beginners

Writing a press release can be a minefield, especially if you’re new to it. If you are a beginner to writing press releases, don’t worry, this great section will show you how it’s done. It’s got all the information you need to write a press release that will grab the attention of journalists in your local area and beyond.

  1. Know Your Audience.

It sounds simple but think about your readership’s interests, needs, fears, worries, and aspirations. Be relevant and make it easy to get what they want from reading your material. Write in an engaging way that meets their needs.

  1. Clear, Captivating Headline

When writing your press release, express your topic to your target audience using captivating word choices. You have to make sure you choose phrases that will attract your readers’ attention and keep them turning your story’s pages. The best way to succed here is being as clear as possible with your headline, making sure it is not too long or complex.

  1. Write An Attention-Grabbing Summary

You need to give attention-grabbing statements that will pique the curiosity and interest of those reading your article. You could do this in various ways, including statistics and numbers showing how your topic has grown in popularity over a certain period.

  1. Put People and Emotions First

A press release is not your place to talk about yourself; it’s the place to talk about your clients and customers. That’s why you need to put their needs and interests first. Doing so will help you write an effective press release that will interest media outlets in your content. Therefore, make sure you use words as emotive as possible; avoid neutral wording or plain facts. Make your content powerful.

  1. Add Key Messages and Links To Other Content

Make sure you include small, powerful ideas in your Press release, so it’s ready for the article journalists are writing about you. This is where we link to other articles, websites or press releases to give them more information about your topic.

  1. Give Journalists All The Information They Need

Remember, journalists are busy people; they don’t have time to read everything you’ve sent them. So, make sure your press release is as detailed as possible and get all the relevant information journalists need to write your story. That way, no matter how busy they are, they will still be able to write about your product or service thoroughly and transparently.

  1. Make Sure You Include A ‘Call To Action.’

If you’re calling for people to contact you, include this. Once you’ve written your press release, make sure you get a response. You can do this via phone or email, and make sure it is detailed and precise so that journalists know exactly what they are supposed to do when writing about your product or service.

  1. Don’t waste space

When you are writing a press release, make sure you don’t waste space by including unnecessary information. This will not help with your writing style or the quality of your content, so try and keep it as simple as possible to avoid any confusion or miscommunication.

Writing a press release can be done by anyone, and it’s an instrumental skill to add to your business toolkit. While several awesome online services provide press release services such as distribution and writing services, there is no harm in learning how to do this yourself.

When writing your press releases, it is essential to consider the tone of voice you use, as this will determine your approach and help with the tone of voice used in any accompanying pieces, such as a video.

When writing, you need to focus on detail and information and avoid using emotional words or marketing jargon. Do not use slang or incorrect grammar, as this will affect the credibility of your business, so make sure you have everything proofread before sending it out to the media. A press release should be done following these simple steps:

  1. Start with an understandable headline
  2. Then some content, preferably with numbers and facts to back up your claims
  3. List of all the people in your company who are involved in the situation
  4. Use action verbs and include contact details
  5. If you need help, or want to get something done by a third party, include a ‘call to action’
  6. Add any risks that can affect the success of your project
  7. End with a ‘call to action’

Press Release Distribution

So what is Press release distribution, and how does it work? Press release distribution lets journalists know that you have written something by sending them your press release. This is done by sending them your content via email. When writing a press release, it’s important to remember that the right words can attract the right people to your product or service.

If you have chosen specific ‘keywords’, they will be searched online, and therefore, more people will hear about your product or service. For your your content seen in many countries, it’s best to use some distribution service.

Features For Best Press Release Services Distribution Provider

To guarantee that most of your press release distribution service, you will consider what features the provider should have in place.

  1. A Proven Track Record :

You must choose a press release distribution service with a proven track record. This means you can be certain that the service is legitimate and reliable and can be trusted with your content. You will want to choose a company with years of experience in marketing, so they can provide you with the best service possible.

  1. Offers Tools That Save

You Time: As with all things, the more tools you have to use, the better. This is especially true when it comes to writing press releases. When choosing a company, make sure that they offer a range of features that will help as you write and distribute your content.

  1. Support Is Provided 24 Hours A Day

It’s essential to find a provider that provides support around the clock to ensure your needs are met. Something else to consider is whether you can get emergency support during the night or at weekends because it’s not uncommon for something to go wrong when everyone is asleep.

Make sure your contract agreement with the press release distribution service includes contact information such as phone number and email address. So you may contact for anything or if you have any questions on your mind.

  1. A User-Friendly Interface

Make sure your press release distribution service has a user-friendly interface to use their services efficiently. User-friendliness is crucial because you will want to access your content quickly, and to do this the service must work well on pcs, Macs and mobile devices. Using a service from a company with features like this will save you time and make everything easier, making your content distribution more efficient.

  1. The Price Includes 24/7 Support

In this day and age, support is an essential aspect of doing business online, and you will want to make sure that you choose a provider that offers 24/7 support. Many providers offer this as part of their services, and it is always better to go with them as it’s a sign they have confidence in what they are offering. You should not be required to pay more to get around-the-clock support from your provider.

  1. Fast Turnaround Times

If you want to get your press release distributed quickly, ensure that the distribution service you choose has a quick turnaround time. This will enable you to ensure that the content is out in the media as soon as possible.

Once you have made your choice, make sure the provider informs you of how long it will take to distribute your content. When choosing a press release distribution service, it’s good to ask whether they have a fast turnaround time and if there are any exceptions for this.

How to Submit a Press Release

Press releases are submitted to journalists for media coverage or posted on news websites. News releases are often sent to the editor of a newspaper or magazine or the news director at a TV station. Still, they might sometimes be sent directly to the reporter who covers the story addressed in your press release.

Sometimes you’ll see the reporter and their beat well enough that they’ll be familiar with your business and ready to discuss story ideas with you. The following steps will help you submit your press release most effectively.

  1. Look for a willing journalist or a publisher

How do you find that journalist willing to receive your press release? You can find them on the internet. After crafting a good press release, look up the newspaper or journal and their email addresses. You can search google for a journalist or a publisher who releases the product and services addressed in your press release.

  1. Send your press release

You can make an email and send it to the journalist or a publisher. Make sure your sentences are short, precise and straightforward. Keep the focus on whatever makes your services different from your competitors and how to address the particular market target with absolute clarity. Be sure to mention how your product or service benefits the reader and what you are trying to gain from them.

3 . Track results

You should know your press release and what was the result. If you want to see the amount of traffic your product or service gets on the internet, use one website like “Google Analytics” or “Webtrends.” You can view your traffic numbers in a chart by date and month or by keyword such as “pets”, “technology”, or “health”.

4 . Make a follow-up

You should get back to the journalist and inform them about the results of your press release. You can ask for feedback about your product or service and any recommendation for future releases.

5 . Use social media to the best

Check out popular social media sites and find a channel on which you can post updates from time to time. You should also consider using social media and marketing on other sites.

Co-promotion is a great way to get the word out about your business online, and this can be done by joining networks of like-minded companies. Companies can submit their press release to the promoting company and have them review it for placement.

  1. Use email as well

Email is still one of the most effective ways of contacting journalists and publishers, along with websites such as Twitter, Facebook, LinkedIn and blogs. Make sure you email every journalist individually, using their name and title.

7 . Get a PR company help you

For your press release to be seen, it is always better to hire a professional public relations company help you. PR companies are experienced in developing messages and relationships with media contacts that are critical to the success of your press release. They will work with you to make sure the information in your press release is clear and accurate. They will also make sure it is delivered to the media and followed up with.

The best time to send a press release is when it has just been released and no later than 6 hours after that. Journalists get tons of submissions every day, so make sure your press release is distributed as soon as possible. Also, you want to consider using one of these top press release distribution services if you want your content distributed through search engines and news sites.

Conclusion

If you want to make your business stand out in the crowd, you should use press release services to inform the media about what your company does. You can use them to educate people about a new product or service so that they know what you are offering. You can also use them to defend or promote your business.

We hope that this brief guideline to press releases will help you plan and direct your press releases to reach your target and meet the needed criteria. We offer various customised press release services to our clients. For more information and to get a free quote, feel free to get in touch with us.

We can help you distribute your press release through worldwide media and newspapers/websites, SEO optimization of your press release, press release writing in any format you need and much more.